Solving the Frequent Buyer Dilemma: Stop Store-Hopping – A Win-Win for Brands, Franchisors & Retailers
Markham, Ontario, March 20, 2025 – Etail360 is happy to announce its loyalty solution designed to address a critical challenge facing the retail industry: frequent buyer plans that unintentionally encourage store-hopping rather than retailer loyalty. This trend has created friction between brands and retailers, undermining their mutual goal of driving customer retention.
“Retailers invest significantly in loyalty initiatives to keep customers returning. However, when brands offer rewards redeemable at any location, it dilutes retailer-specific loyalty, leading to confusion and missed opportunities,” explains Paul Singh, V.P. of Business Development for Etail 360. “Through Scanfluence Software, Etail 360 presents a solution that aligns brand and retailer incentives, ensuring a streamlined, effective, and mutually beneficial loyalty experience.”
The Cloud-based Software solution features retailer-specific rewards that incentivize customers to complete their loyalty journey at the same retail location, enhancing the customer-retailer relationship. Brands also gain valuable real-time insights into campaign performance, customer engagement, and redemption tracking, facilitating easy and quick settlement.
For more details on the Scanfluence solution, visit Etail 360’s latest LinkedIn article, ” The Loyalty Challenge | LinkedIn
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About Etail 360 – Scanfluence Software: Etail 360 helps brands and retailers effectively collaborate to enhance customer loyalty and retention. Leveraging cutting-edge software solutions, Etail 360 empowers businesses to align their goals and maximize loyalty initiative success, creating a win-win scenario for both brands and retailers.
Contact: Consult@etailgateway.com
