WINNIPEG, MB (January 30, 2024) – Smack is proud to be partnering with L.A. Celebrity Marketing Firm Distinctive Assets as part of this year’s official gift bag of the 66th GRAMMY Awards®.

These world-renowned gift bags will be distributed to the show’s Presenters and Performers. The 2024 GRAMMY Awards® will feature performances by GRAMMY® winners Billie Eilish, Dua Lipa, and Olivia Rodrigo. Hosted by Trevor Noah, Music’s Biggest Night® airs live Sunday, Feb. 4, from Arena in Los Angeles.

“Smack is thrilled to gift GRAMMY® Performers and Presenters with our new organic superfood Botanicals. Smack Botanicals is an organic blend of top quality superfood ingredients that can be mixed in with your dog’s regular food to enhance nutrition. Ingredients such as turmeric, can help reduce inflammation, shedding and other common ailments” said Smack co-founder Michael Giller.

“It is such an honour to have our made-in-Manitoba pet food gifted to incredible artists such as Billie Eilish, Burna Boy, Dua Lipa, Luke Combs, Billy Joel and Olivia Rodrigo, and Travis Scott. We hope their pets enjoy our delicious, holistic superfood as much as ours do!” added co-founder Jonathon Giller.

Smack will provide its Meal Variety Pack for Dogs, which includes five handcrafted recipes (Caribbean-Salmon Fusion, Prairie Harvest Pork, Very Berry Chicken, Rockin’ Rockfish and Chunky Chicken in 250g bags) and 3 recipes of our brand new organic superfood Botanicals, in a custom “My Dog’s On Smack” heavy-cotton tote.


Founded in 2007, Smack formulates and manufactures raw, dehydrated food for dogs and cats, without any fillers or additives. Smack uses a unique, pathogen-killing process, which ensures food safety and a stable shelf life, while also preserving the highest nutritional content of vitamins and minerals. Smack focuses on superfood ingredients, sourcing Canadian-only protein which includes wild-caught BC salmon from an Indigenous-owned co-op, and Manitoba-raised pork and poultry, as well as organic, non-GMO fruits and vegetables. Smack products offer maximized health and performance, improved taste and aroma, and reduced illness and shedding for pets.

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Please contact Zoe Richardson at or 204-697-1637 ext. 1019 for any media inquiries.


The Recording Academy® represents the voices of performers, songwriters, producers,engineers and all music professionals. Dedicated to ensuring the recording arts remain a thriving part of our shared cultural heritage, the Academy honors music’s history while investing in its future through the GRAMMY Museum® advocates on behalf of music creators, supports music people in times of need through MusiCares® and celebrates artistic excellence through the GRAMMY Awards® — music’s only peer-recognized accolade and highest achievement. As the world’s leading society of music professionals, we work year-round to foster a more inspiring world for creators.

For more information about the GRAMMY Awards and the Recording Academy, please visit and For breaking news and exclusive content, follow @RecordingAcad on X, “like” Recording Academy on Facebook, and join the Recording Academy’s social communities on Instagram, YouTube, TikTok and LinkedIn. For media assets, please visit the Recording Academy’s Press Room.


Established in 1999, Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag and boasts an impressive resume of prestigious events that includes the GRAMMY Awards®, Latin GRAMMY Awards®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, DIVAS Simply Singing, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.