A Canadian Brand Redefining Pet Care with Purpose – Setting a New Standard
True North Dog Wash, designs human-grade, cruelty-free, and eco-conscious pet care for pets who are family.
At True North Dog Wash Inc., every bottle tells a story — one of compassion, craftsmanship, and care. Founded in Ottawa, Ontario, by Carole Lair, the company was born from a simple belief: our pets deserve the same quality, purity, and transparency we expect for ourselves.
From soothing, organic shampoos to nourishing Hot Spot & Conditioner Sprays, calming, comforting Magnesium Sprays, and protective Paw Balms, each product is produced in Canada using organic, natural, vegan, and cruelty-free ingredients. The premium product line is human-grade and eco-friendly, reflecting a commitment to safe, sustainable care for pets and the planet.
True North Dog Wash offers a complete line of grooming essentials, including:
- Pet Shampoos — Gentle, pH-balanced, and made with hemp seed oil, aloe, and chamomile to cleanse and hydrate without irritation.
- Hot Spot Relief Sprays — Alcohol-free, witch hazel–infused formulas that calm itching and soothe irritation.
- Magnesium Sprays — Innovative wellness sprays designed to promote relaxation, joint comfort, and stress relief; the first of their kind in Canadian pet care.
- Paw Balms — Protective, vitamin-rich balms made with ethically sourced beeswax and shea butter to heal and shield paws and noses.
Each collection — Unscented, Honey & Oatmeal, Orange & Cedarwood, and Lavender & Lemongrass — features thoughtfully selected essential oils and ingredients designed for different coat types, sensitivities, and needs.
“Our mission has always been simple — to create safe, innovative and sustainable products we’d trust on our own family members” says Carole Lair, Founder & President of True North Dog Wash “Every formula is designed with intention, setting a higher standard for safe, effective, and conscious pet care”. Pet parents can feel confident knowing they’re giving their companions products that perform as beautifully as they’re made”.
As a female-founded Canadian company, “True North Dog Wash celebrates the bond between pet parents and their pets”.
The company have partnered with a regional distributor and solidifying national distributors, True North Dog Wash continues to grow across Canada — and is preparing for a global launch in 2026, sharing its message of conscious pet care globally.
About True North Dog Wash
Founded in Ottawa, Ontario, True North Dog Wash produces premium, human-grade pet care products made with organic, vegan, cruelty-free, and eco-friendly products. Proudly Canadian and female-led, the company’s mission is to elevate pet care standards through integrity, innovation, and sustainability, “For Pets who are Family.”
Media Contact:
True North Dog Wash Inc.
info@truenorthdogwash.com
www.truenorthdogwash.com
