The partnership introduces a limited edition bundle, combining Vital Essentials Freeze-Dried Raw Beef Mini Nibs Dog Food and a FREE KONG Classic Toy at indie pet retailers this Spring

Green Bay, WI, April 29, 2024 –  In a groundbreaking collaboration, Vital Essentials & KONG have announced a partnership that redefines the standards of pet wellness and entertainment. This alliance brings together Vital Essentials’ expertise in premium freeze-dried pet foods with KONG’s iconic durable toys, offering uncompromising pet owners a powerful combination to Level Up their Dog’s Food & Playtime, exclusively available at independent Pet retail partners across the country.  

“This partnership marks a significant milestone for Vital Essentials, giving us a unique opportunity to expand our presence and enhance our offerings within independent retailers nationwide,” says Nick Ebert, Chief Commercial Officer at Carnivore Meat Company. “We are excited to join forces with KONG, as we both prioritize innovation and superior quality in our products. Our collaboration further underscores the Vital Essentials mission of bringing Premium Raw Butcher Cut Protein made from whole animal protein to new markets, which will ultimately help pet owners level up their dogs’ wellness and playtime.”

Independent retailers are invited to level up their customer experience with Vital Essentials and KONG through a limited edition co-branded display featuring six units of the exclusive product bundle, which includes a Vital Essentials Freeze-Dried Raw Beef Entree Mini Nibs Dog Food and a medium KONG Toy (suggested MSRP $13.99-$15.99) or large KONG Classic Toy (suggested MSRP $15.99-$17.99). 

“Dogs need to play, and in order to play well, they need the appropriate fuel to energize their playtimes,” said KONG Trainer, Sandy Howle. “Quality dog food and dog toys make for the best playtimes, and this partnership with Vital Essentials and KONG will help dog owners support their pets and help them live a happier and healthier life.”

Vital Essentials has been a pioneer in the raw freeze-dried and frozen pet foods category since 2009. Its vast variety of Butcher Cut Protein dog and cat food, treats, meal toppers, and snacks are purely raw, ensuring that pets are provided the highest quality whole animal protein available, supporting energetic playtimes; healthier & shinier coats; lean, strong muscles; digestive and oral health; and immune system & heart health. Vital Essentials is on a mission to provide all dog and cat owners with an avenue to purchase high-quality, premium Butcher Cut Protein for their pets. 

To level up your dog’s playtime, please visit to find a local retail partner near you.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried protein products division supplies private label, co-packing, and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000  nationwide, in 14 international markets, and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at to join our independent retail network that’s A Cut Above the Rest, call 1-800-743-0322.

About KONG

KONG has been innovating since 1976 to enrich the lives of pets with the highest quality pet toys and treats. The KONG product line provides mental and physical stimulation through encouraging play, appropriate chewing habits, and controlled feeding to help ensure pets are at their happiest and healthiest at every life stage.

For questions and/or sample requests, please email:

Reena S. Goodwin (she/her)