In this month’s update, we are highlighting a digital development relevant to members across the pet industry — including brands, distributors, retailers, groomers, trainers, and pet-service providers.
Many businesses share information across numerous channels such as social media, websites, printed materials, and in-store signage. While each touchpoint has value, this multi-channel approach can sometimes lead to fragmented customer experiences, making it harder for pet owners to find consistent, centralized information.
As QR codes become an increasingly common bridge between physical and digital environments, some organizations in the pet industry are looking at unified QR-based access points as a way to streamline how customers locate information. For members interested in seeing one example of how such an approach is being applied, an overview is available here:
Smart Site Explainer: https://youtu.be/WeMvxGVgl98?si=NfruXydLJB1RwW7T
Further background on related digital tools can be found through the provider’s website:
www.scanfluence.com
About QR Codes & Why They Matter Today
QR codes (“Quick Response” codes) are two-dimensional barcodes that can be scanned instantly using any smartphone. They have become one of the most widely adopted methods for connecting consumers to digital information from physical settings.
Their popularity is driven by:
- universal smartphone compatibility
- fast, no-typing access
- ease of placement on packaging and displays
- customer preference for a single, clear access point
- the ability to measure engagement and scan activity
Research indicates that approximately 3.4 billion people scan at least one QR code per day, making QR access one of the most intuitive and familiar digital behaviors among consumers today.
As QR use continues to rise across pet-food, grooming, retail, and service sectors, providing clearer and more centralized pathways to digital information is becoming increasingly relevant.
About Scanfluence
Scanfluence is a software solutions company developing digital tools for the pet industry. Its systems are supported by eTail 360, a provider of product, price, and order management applications. Members seeking general information can contact: consult@etailgateway.com
